Claudia Steer, Founder of NW10, is recognized for building a design studio that operates at the intersection of culture, brand, and business performance.

NW10 leads the transformation of the iconic Purple Rain House into a branded hospitality experience, honoring cultural legacy while creating a destination designed for public engagement.

NW10 designs a temporary branded environment for NBA All-Star Weekend, bringing together culture, content creation, and spatial experience at scale.

NW10 collaborates with Issa Rae and Airbnb to create a culturally grounded branded residential environment that reflects identity, storytelling, and place.

NW10 translates the cultural legacy of Outkast into a branded hospitality environment, transforming The Dungeon into a destination rooted in music history and experience.