Living room with a blue velvet sofa, pink decorative pillows with a dotted pattern, a gray faux fur throw, and a side table with dried pampas grass plants.

We design interiors through the lens of culture, brand, and human behavior.

NW10 was founded with a clear point of view: where we come from shapes how we see, and how we see shapes what we build.

Our work is grounded in cultural awareness and brand intelligence, but expressed through spatial decisions that influence behavior, perception, and performance. We design interiors that help people understand a place quickly, use it intuitively, and return to it willingly.

We work across hospitality, commercial, and branded environments, partnering with teams who see design as a lever for differentiation rather than decoration.

Logo of Rolling Stone magazine with a black background, red text for 'Rolling Stone', and a red letter 'B' on the right side.

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Logos of Airbnb, NBA, and Nielsen on a black background.
how we work
meet the team

clients include: